- LEGO Life Extends Play Through an Evolving Community of Inspiration that Adheres to the Highest Standards for Child Safety Online -
- New LEGO Emoji Keyboard and Themed Feeds Innovate on the Best of Today’s Social Network Features to Allow Kids and Tweens to Share and Communicate with Thousands of Other LEGO Fans -
BILLUND, Denmark (January 31, 2017) – Building on its experience with nurturing communities and extending its expertise in developing quality, child-friendly digital play experiences, The LEGO Group today announced the launch of LEGO® Life, a safe social network for kids under the age of 13. The app-centered digital experience allows young LEGO builders of all levels and interests to connect with a community of like-minded peers to express their creativity, share their LEGO creations, interact with LEGO characters, and inspire one another. The experience launches today in the U.S., U.K., Canada, France, Germany, Denmark, Austria and Switzerland, with additional markets launching in 2017 and 2018.
“The LEGO Group aims to develop digital experiences that complement and enhance LEGO play,” said Rob Lowe, head of LEGO Life. “LEGO Life creates a platform that amplifies the joy of building and pride of creation that kids experience with tactile play through the digital world in a safe way – further unleashing creativity among kids and tweens on a much broader scale.”
LEGO® Life Increases the Sociability and Personalization of LEGO Play
LEGO Life bridges physical and digital play experiences, innovating on the best of today’s social network features to add a social layer to LEGO play. After seeing millions of kids share their pride of creation in the “Cool Creations” section of LEGO Club Magazine and use LEGO.com message boards to share stories and photos about LEGO building, a richer, more dynamic social media platform such as LEGO Life is a natural next step in the evolution of LEGO community engagement.
“LEGO Life provides the platform where kids and tweens can take their LEGO creations and stories and give them the audience they deserve,” added Lowe.
The LEGO Life app lets kids personalize their LEGO experience through direct interaction with their favorite LEGO characters, exclusive content, an in-depth 3D LEGO minifigure avatar creator, and fun building inspiration and challenges. LEGO Life also introduces a custom LEGO Emoji Keyboard with which kids and tweens can communicate about what they create in LEGO form, as well as comment on what their peers share.
“LEGO bricks are already established as a global visual language that kids understand and use to express themselves,” explained Lowe. “The LEGO Emoji Keyboard takes this personalization one step further with a keyboard of recognizable emojis augmented by stickers and phrases that let kids engage safely within LEGO Life.”
According to global research that informed the development of LEGO Life, 90 percent of kids surveyed are aware of emojis and their use in communication. When asked if they use emoji icons, approximately 40 percent of kids said “yes.” By infusing a LEGO look and feel into familiar emoji vernacular, the LEGO Emoji Keyboard helps kids and tweens inspire and support each other even though their spelling and typing skills may be still developing.
LEGO® Life is a Constantly Growing Source of Inspiration
Similar to mainstream social media platforms, LEGO Life delivers a newsfeed customized to user preferences. The app encourages kids and tweens to identify and “follow” topics of interest so that their feed is populated with relevant images, challenges and more. For example, kids can choose to follow groups dedicated to certain animals, vehicles, heroes, specific LEGO themes, seasonal programs or regional topics that they find most relevant.
Additionally, LEGO Life provides kids and tweens with inspiration and mentorship in fun and engaging ways. LEGO Master Builders will share creations and issue a variety of building challenges within LEGO Life to encourage building and sharing among the community. Characters such as Master Wu from LEGO NINJAGO, Emma from LEGO Friends and LEGO BATMAN™ will share building inspiration and will appear within the app to comment on member builds. New features will be continually added to the experience.
As the network grows and expands, users will find other ways to customize their LEGO experience, such as earning rewards for their engagement in LEGO activities and the ability to inventory their LEGO collection, among many other things. LEGO Life will also be available through many other LEGO touchpoints to enable as many LEGO fans as possible to experience its potential.
LEGO® Life is Safe and Secure
LEGO Life is a safe social network for kids under 13. It is designed to be a child’s first digital social experience, taking users by the hand and introducing them to some of the core concepts of a social network, all through the trusted values associated with the LEGO brand. As detailed in the Digital Safety section of LEGO Life, participants’ safety is assured in several ways.
No Personal Information
LEGO Life prevents kids from sharing personal information, images, or anything that could allow users to identify and locate one another. For example, when a user creates an account, he or she uses the random name generator to create a silly 3-word mix for a display name, such as “DukeCharmingShrimp” or “ChairmanWilyDolphin.” In place of real or facial photos for LEGO Life profiles, users create their avatar by selecting the LEGO minifigure or minidoll of their choice, adding clothing, hair and more to create their virtual persona.
Moderated Content
All content and comments on LEGO Life are monitored by LEGO employees who specialize in moderation to ensure that it is LEGO Life-appropriate and child-friendly. All moderators go through brand and child safety training, and the moderation team is located in LEGO offices around the world to ensure quality, always-on service. Use of the LEGO Emoji Keyboard replaces actual text when commenting on user-generated content. Commenting is tightly controlled and pre-moderated while emoji comments are post-moderated, keeping communication simple, universal, positive and fun.
Adherence to the LEGO Safety Pledge and UNICEF Standards
The LEGO safety pledge is a method for parents to talk to their children about digital safety while establishing a shared commitment to ground rules for online social behavior, and LEGO Life policies and procedures adhere to these ground rules. Additionally, LEGO Group has an ongoing partnership with UNICEF through which the company received guidance as to how to ensure child safety in developing LEGO Life. UNICEF and LEGO Group also partnered to develop a tool which enables companies to assess their current efforts around children’s digital safety.
LEGO Life may be downloaded for free beginning today in the App Store for iOS devices and at Google Play for Android devices.
- A LEGO Life Estende a Brincadeira Através de uma Comunidade de Inspiração em Evolução que Adere aos Mais Altos Padrões de Segurança Infantil On-Line -
- O Novo Teclado Emoji LEGO e Feeds Temáticos Inovam no Melhor dos Recursos das Redes Sociais de Hoje Para Permitir Que Crianças E Pré-adolescntes que Partilhem e Comuniquem Com Milhares De Outros Fãs LEGO -
BILLUND, Dinamarca (31 de Janeiro de 2017) - Com base na sua experiência com o desenvolvimento de comunidades e expandindo a sua perícia no desenvolvimento de experiências de brincadeira digitais de qualidade e amigas da criança, o Grupo LEGO anunciou o lançamento do LEGO® Life, uma rede social segura para crianças com menos de 13 anos de idade. A experiência digital centrada na aplicação permite aos jovens construtores LEGO de todos os níveis e interesses conectar-se a uma comunidade de colegas de gostos semelhantes para expressar a sua criatividade, partilhar as suas criações LEGO, interagir com personagens LEGO e inspirar-se uns aos outros. A experiência é lançada hoje nos EUA, no Reino Unido, no Canadá, na França, na Alemanha, na Dinamarca, na Áustria e na Suíça, com novos mercados sendo lançados em 2017 e 2018.
"O Grupo LEGO tem como objectivo desenvolver experiências digitais que complementem e melhoram a brincadeira LEGO", disse Rob Lowe, director da LEGO Life. "A LEGO Life cria uma plataforma que amplifica a alegria de construir e o orgulho da criação que as crianças experienciam com a brincadeira táctil através do mundo digital de uma forma segura - desencadeando ainda mais a criatividade entre crianças e pré-adolescentes numa escala muito mais ampla".
LEGO® Life aumenta a Sociabilidade ea Personalização da Brincadeira LEGO
A LEGO Life lança experiências de brincadeira físicas e digitais, inovando no melhor das funcionalidades das redes sociais actuais para adicionar uma camada social à brincadeira LEGO. Depois de ver milhões de crianças partilhar o seu orgulho de criação na secção "Cool Creations" da LEGO Club Magazine e usar os fóruns LEGO.com para partilhar histórias e fotos sobre a construção LEGO, uma plataforma de "social media" mais rica e mais dinâmica como a LEGO Life é um passo natural na evolução do envolvimento da comunidade LEGO.
"A LEGO Life providencia a plataforma onde crianças e pré-adolescentes podem tirar pegar nas suas criações e histórias LEGO e dar-lhes o público que merecem", acrescentou Lowe.
A aplicação LEGO Life permite às crianças personalizar a sua experiência LEGO através da interacção directa com as seus personagens LEGO favoritas, conteúdos exclusivos, um criador de avatar 3D detalhado, e inspiração e desafios divertidos. A LEGO Life também introduz um Teclado Emoji LEGO personalizado com o qual crianças e pré-adolescentes podem comunicar sobre o que eles criam sob a forma LEGO, bem como comentar sobre o que seus pares partilham.
"As peças LEGO já estão estabelecidas como uma linguagem visual global que as crianças entendem e usam para se expressar", explicou Lowe. "O Teclado Emoji LEGO leva esta personalização um passo mais à frente com um teclado de emojis reconhecíveis aumentado por autocolantes e frases que permitem às crianças envolver-se em segurança na LEGO Life".
Segundo uma pesquisa global que guiou o desenvolvimento de LEGO Life, 90 por cento das crianças inquiridas conhecem emojis e o seu uso na comunicação. Quando perguntado se eles usam ícones emoji, aproximadamente 40 por cento das crianças disse "sim". Ao incutir um sabor LEGO no vernáculo emoji familiar, o Teclado Emoji LEGO ajuda as crianças e os pré-adolescentes a inspirar-se e apoiar-se uns aos outros mesmo que as suas habilidades de ortografia e digitação possam ainda estar em desenvolvimento.
A LEGO® Life é uma Fonte de Inspiração em Crescimento Constante
À semelhança das principais plataformas de "social media", a LEGO Life oferece um newsfeed personalizado para as preferências do utilizador. A aplicação incentiva crianças e pré-adolescentes a identificar e "seguir" os tópicos de interesse para que o seu feed seja preenchido com imagens relevantes, desafios e mais. Por exemplo, as crianças podem decidir seguir grupos dedicados a certos animais, veículos, heróis, temas LEGO específicos, programas sazonais ou tópicos regionais que considerem mais relevantes.
Adicionalmente, a LEGO Life proporciona a crianças e pré-adolescentes inspiração e orientação de formas divertidas e envolventes. A LEGO Master Builders irá partilhar criações e lançar uma variedade de desafios de construção dentro da LEGO Life para incentivar a construção e a partilha entre a comunidade. Personagens como o Mestre Wu de LEGO NINJAGO, Emma de LEGO Friends e LEGO BATMAN™ irão partilhar inspiração de construção e aparecerão na aplicação para comentar as construções dos membros. Novas funcionalidades serão continuamente adicionadas à experiência.
À medida que a rede cresce e se expande, os utilizadores encontrarão outras maneiras de personalizar a sua experiência LEGO, tal como ganhar recompensas pelo seu envolvimento nas actividades LEGO e a capacidade de inventariar a sua coleção LEGO, entre muitas outras coisas. A LEGO Life também estará disponível através de muitos outros pontos LEGO para permitir que tantos fãs LEGO quanto possível possam experienciar o seu potencial.
LEGO® Life é Seguro e Seguro
A LEGO Life é uma rede social segura para crianças com menos de 13 anos. Ela é desenhada para ser a primeira experiência social digital de uma criança, levando os utilizadores pela mão e apresentando-os a alguns dos conceitos básicos de uma rede social, através de valores de confiança associados à marca LEGO. Conforme detalhado na secção Segurança Digital da LEGO Life, a segurança dos participantes é assegurada de várias maneiras.
Sem informações pessoais
A LEGO Life impede que crianças partilhem informações pessoais, imagens ou qualquer coisa que possa permitir que os utilizadores se identifiquem e localizem uns aos outros. Por exemplo, quando um utilizador cria uma conta, ele ou ela usa o gerador de nomes aleatórios para criar uma mistura de 3 palavras tontas para uma alcunha, como "DukeCharmingShrimp" ou "ChairmanWilyDolphin". Em vez de fotos reais ou faciais para os perfis da LEGO Life, os utilizadores criam o seu avatar seleccionando a minifig LEGO ou minidoll de sua escolha, adicionando roupas, cabelos e muito mais para criar a sua personalidade virtual.
Conteúdo Moderado
Todo o conteúdo e comentários na LEGO Life são monitorados por funcionários da LEGO que se especializam em moderação para garantir que são apropriados à LEGO Life e adequado a crianças. Todos os moderadores passam por treino em marca e segurança de crianças, e a equipa de moderação está localizada em escritórios LEGO em todo o mundo para garantir serviço sempre disponível e de qualidade. O uso do Teclado LEGO Emoji substitui o texto real ao comentar o conteúdo gerado por utilizadores. O comentar é rigidamente controlado e pré-moderado, enquanto os comentários emoji são pós-moderados, mantendo a comunicação simples, universal, positiva e divertida.
Adesão ao Compromisso de Segurança LEGO e Padrões do UNICEF
O compromisso de segurança LEGO é um método para os pais conversarem com os seus filhos sobre segurança digital, ao mesmo tempo que estabelecem um compromisso partilhado com as regras básicas para o comportamento social on-line e as políticas e os procedimentos da LEGO Life seguem essas regras básicas. Além disso, o Grupo LEGO tem uma parceria contínua com a UNICEF, através da qual a empresa recebeu orientação sobre como garantir a segurança das crianças no desenvolvimento da LEGO Life. A UNICEF e o Grupo LEGO também se associaram para desenvolver uma ferramenta que permite às empresas avaliar os seus esforços actuais em torno da segurança digital das crianças.
A LEGO Life pode ser descarregada gratuitamente a partir de hoje na App Store para dispositivos iOS e na Google Play para dispositivos Android.
[PRESS RELEASE] LEGO® Life, uma rede social segura para crianças
Re: [PRESS RELEASE] LEGO® Life, uma rede social segura para crianças
Perguntas frequestes (só em inglês, que já me deu demasiado trabalho a traduzir o press release original... 
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Business Questions
Q: What is LEGO® Life?
A: LEGO® Life is a safe and inspirational social network custom-built for LEGO® kids.
Q: Which OS is LEGO® Life available for?
A: The app is designed for iOS and Android.
Q - Can people download a version of the app on windows computers?
A - There is no PC version of the app and a windows mobile OS version will not be released.
Q: Are the iOS and Android versions of the app the same?
A: Yes, despite the different version numbers of iOS and Android, at any point in time, the available apps in the Apple App Store and Google Play Store include the same features.
Q: When will LEGO® Life come out of beta?
A: We’re excited to see how kids interact with LEGO® Life during the beta and will be updating the experience based on the feedback we receive. We expect to launch LEGO® Life in additional territories in 2017 and 2018.
Q: Will the LEGO® Life app be available in other languages?
A: Yes, the LEGO® Life app will be available in additional languages in 2017 – and even more during 2018.
Q: Do I have to pay to use the LEGO® Life app?
A: No, the LEGO® Life app is 100% free
Q: Does the LEGO® Life app have any third party advertisement or in-app purchases?
A: No, the LEGO® Life app does not have any third party advertisement nor in-app purchases
Q: Where can I learn more about LEGO® Life?
A: Additional information is available online at www.LEGO.com/life
Q - Will there be a block for adults to go on the app and will there be a limitation for older users?
A - We are not limiting anything age-wise, if you have a LEGO ID you can use the app. We are promoting that the app is for children younger than 13 but we will not yet put limitations of any kind. We are thinking about identifying the adult users from the younger users.
Q – As an AFOL will content be restricted to me
A – We are not actively stopping AFOLs from joining the experience BUT we are making it clear that the app experience is aimed at kids. We do however want to make sure we have all the save guards in place. We are currently looking at where best to include AFOLs and TFOLs
Q - Will the app have a connection to shop and the CS website?
A - There is a project to have a LEGO shop app so there is no point starting this connection now but it will likely happen in the future. For CS we will still use the normal channels to refer to CS but it might be made easier in the future
Response to all other business questions
We’re very excited for LEGO® Life to be available in beta for our fans in the UK, and we’ll have more information about our plans for LEGO® Life soon.
General Support Questions
1. Q: The LEGO® LIFE app does not start
A: This may be due to any of the following:
• The LEGO® LIFE app has not been properly downloaded - if that is the case, please uninstall and install again
• You are not able to access the internet - please verify your internet connection and try again
• The LEGO® LIFE app may have crashed - please close and re-open
• You are on an unsupported device or it does not match specifications.
2. Q: What are the minimum requirements for Apple devices?
A: The LEGO® LIFE app will work on the following Apple devices:
• iOS version 8.0 or higher
• iPhone 4S or newer
• iPad2 or newer
• 512 MB of RAM
• Touchscreen
• Open GL ES 2.0 Support
3. Q: What are the minimum requirements for Android devices?
A: The LEGO® LIFE app will work on the following Android devices:
• Android version 4.1.0 or higher (API Level: 16 aka Jelly Bean)
• 1024 MB of RAM
• Touchscreen
• Normal screen, HDPI or higher (Minimum 480x800, 240dpi)
• Open GL ES 2.0 Support
4. Q: Can I use the LEGO® LIFE app without internet connection?
A: No, you need an internet connection in order to be able to enjoy the LEGO® LIFE app experience.
5. Q: The LEGO® LIFE app sound is too loud… what can I do?
A: You should adjust the volume on your device. Alternatively, go to your profile, access settings and turn off the music. To access your profile, tap on the minifigure head and then, to edit settings, tap on the icon on the top right hand corner. (Please refer to # 23)
6. Q: I do not hear any sound in the LEGO® LIFE app
A: Try the following:
• Go to your profile (minifigure head) and tap on the icon on the top right hand corner to edit settings. Then select Audio ON.
• If the audio is already ON, check that the Side Switch (the one by the volume buttons) is not activated, or adjust the volume on your device.
7. Q: I cannot find the LEGO® LIFE app on the device
A: Use the search function on your device. If you are still unable to find it, it may have been uninstalled, so just go to the app Store and download the LEGO® LIFE app again.
8. Q: Will my progress be saved if I uninstall the LEGO® LIFE app?
A: Yes, if you have logged in with your LEGO ID, your activities will be saved to your profile, so you will be able to recover it whenever you install the LEGO® LIFE app in another device. However, you may not be able to access your locally saved albums.
Account / Login Questions
9. Q: Can I log on to the LEGO® LIFE app with the same user on different devices?
A: Yes, you can access your account from any device, and all changes made during the session will be saved to your profile as long as you are logged into your account.
10. Q: Can I use the LEGO® LIFE app without logging in with LEGO ID?
A: Yes, you may use the LEGO® LIFE app without logging in with LEGO ID and you will be able to browse through lots of cool LEGO content, see pictures from other LEGO fans and participate in challenges and quizzes. However, you will not be able to like and comment, save your favourite pictures, videos and apps, see the challenges you have signed up for and completed, create and customize your own avatar, share your creations with other LEGO fans around the world, get customized content on the things that you like and become friends with Batman, Master Wu or Olivia.
11. Q: Why do I need to sign in?
A: You need to sign in to get a personalized experience. You will be able to like and comment, save your favourite pictures, videos and apps, see the challenges you have signed up for and completed, create and customize your own avatar, share your creations with other LEGO fans around the world, get customized content on the things that you like and become friends with Batman, Master Wu or Olivia
12. Q - What is the difference between username and display name?
A - Username is the one you will use to login, you can customize this as much as you want. Display Name (or nickname) is the LEGO name that will appear on your comments, photos and also keep you safe! It consists of a randomly generated combination of three words: title, adjective and name, e.g. Mr. Fluffly Pants.
13. Q - If I don't like the display name I have been given randomly, will I be able to change it?
A - You can keep clicking until you are happy with the name. After that there is no way to change it yet
14. Q: How do I create a new account in the LEGO® LIFE app?
A: In the welcome screen, select Login. This will allow you to login if you have a user, or create a new user if you do not have one. You will also be able to login from the settings menu in your profile. To access your profile, tap on the minifigure head and then, to edit settings, tap on the icon on the top right hand corner.
15. Q: Can I modify my username after creating it?
A: No, you are not allowed to modify your username without creating a new account. This would imply losing all progress you have made so far.
16. Q: How do I remove my username from a device that is not mine?
A: You should sign off first, then select your username and press the X next to the user name
17. Q: How can I retrieve my password?
A: Once in the username screen, tap on the Forgot your password and provide your username. You will be able to reset your password.
18. Q: How can I retrieve my username?
A: Once in the username screen, tap on the Forgot your username and provide the email you used during registration.
*** NOTE – you can access other account FAQ here - https://account2.lego.com/en-gb/help/
Menu Options
19. Q: How do I access my profile?
A: To access your profile, tap on the minifigure head on the menu bar on the right side on tablet or in the bottom on phone.
20. Q: How can I access the app settings?
A: In order to access the app settings, you will need to go to your profile first. To do so, tap on the minifigure head on the menu bar on the right side on tablet or in the bottom on phone. Once there, you will find the settings in the top right corner, allowing you to login, log-out, activate/deactivate sounds and see the legal terms
21. Q: What is the bell icon on the menu bar?
A: The bell icon represents the notifications. By tapping on it you will be able to see the pictures, videos and apps that you have liked, know when someone has liked your posts and access the challenges you have signed up for and completed
22. Q: What is the "L" icon on the menu bar?
A: The "L" icon on the menu bar takes you to your personalized LEGO LIFE feed, where you will see lots of cool LEGO content, see pictures from other LEGO fans and available challenges. If you tap on it three times, it will automatically go to the top of the feed.
23. Q: How do I go back to the gallery/browser after accessing one video/article?
A: You should press the "L" icon in the centre of the menu bar, and you can also use the back navigation arrow.
Content Questions
24. Q: How do I find content that I like?
A: In the first screen you will have your personalized LEGO LIFE feed, where you will find lots of cool LEGO content, pictures from other LEGO fans and available challenges. If you are looking for a particular theme (e.g. CITY or ELVES) or posts by a particular character (e.g. Master Wu from NINJAGO or Emma from Friends), tap on the search button on the top of the screen. You will then see a screen where you find LEGO characters and groups that you can click on and see related content. It is important to note that groups not only cover LEGO themes, but also common interests (e.g. vehicles, heroes, news...). You can also make sure to get the latest updates on the things you like by following your favourite LEGO® characters and themes.
25. Q: What are the small pictures under a video or picture?
A: These are called tags, and they allow you to find more things about that topic.
26. Q: How can I save my favourite pictures, stories, videos and products?
A: If you are logged in with your user, you can like them, and thereby add them to your favourites. You can see all your favourites by clicking the heart close to your avatar
27. Q: How do I make sure I always get the latest updates on the things I like?
A: To do that you need to follow the things that you like. For example, if you like CITY, you should access the CITY group (via search functionality) and then press the "+" sign that says follow. That way, you will find lots of cool CITY content in the main screen every time you log in the LEGO® LIFE app. You can also follow characters, like Master Wu, and be updated on everything they are doing, and also your friends, so that you can see their latest creations and comment on them.
28. Q: How do I know the groups or characters that I am following?
A: You can see them in your profile. To access your profile, tap on the minifigure head on the menu bar on the right side on tablet or in the bottom on phone. Once there, click on the picture frame with the two minifigure heads on the right side of your avatar.
29. Q - After you join and select what you are interested in, are you then able to change these preferences?
A - When signing up for the first time you are currently not asked for your interests, you will be automatically following the LEGO Life group. In order to add or remove interests you will just need to follow or unfollow groups.
30. Q - Will users be able to create their own groups or will they all be created by LEGO?
A - For all of 2017 they will all be created by LEGO also by actively monitoring the interest in specific topics and creating new ones. The plan is to allow users to also create groups but this will have to involve heavy moderation so it is going to only happen in the future.
Avatar Questions
31. Q: How do I create an avatar?
A: If you do not have an avatar yet, you can easily create one. Just go to your profile and tap on the pencil icon on the top right side of the avatar. This will open the gallery of avatars, where you will have 10 avatars to choose from and be able to edit them or create one of your own. If you want to create one from scratch, you will first need to select if you want to have a minidoll or minifigure. To do so, tap on the plus "+" sign on either one of the silhouettes under the gallery and a new avatar will be created.
32. Q: How do I modify my avatar?
A: To modify your avatar, just go to your profile and tap on the pencil icon on the top right side of the avatar. You can also tap on the avatar silhouette to access it.
33. Q: What can I modify in my avatar?
A: There are various things that you can modify in your avatar to make it special and unique. You will be able to choose a face, torso and legs, but also put accessories in their hands and more. Just select the one you want to modify, and browse through the options until you find the one that you like most.
34. Q: How many different avatars can I have?
A: You will be able to save a maximum of 20 avatars for you to use. Remember that you can always edit them and make them even cooler.
35. Q: Can I delete an avatar I have created?
A: Yes, you will be able to delete all the new ones you have created, but will not be able to delete the original 10 avatars that you find the first time you access. Remember that you can always edit them and make them even cooler.
36. Q: I already have an avatar in the LEGO® LIFE Meet-Us app. Can I keep it?
A: Yes, you will see your avatar when you access your profile.
UGC Questions
37. Q: What can I upload as a user?
A: As a user you can upload pictures of your creations. You currently cannot upload any other media type.
38. Q: Can I import pictures from other apps?
A: Yes, you will be able to import any pictures you have saved on your phone or tablet.
39. Q - Is the image also saved on the device when you take a picture for a challenge?
A – Pictures taken with the camera functionality of the app are not saved to your device. If you want to keep the picture of your cool creation, you can, however, take a picture with your phone and then use that picture from your gallery.
40. Q - Are you able to upload pictures from your gallery into a challenge and are you able to save a picture you are about to submit for a challenge on your phone before uploading it?
A - You will be able to upload pictures from your gallery in a competition but in order to save pictures you have taken in a challenge on your phone, you will have to save it first to your gallery and then upload it from there.
41. Q: When I upload a picture, is it published immediately?
A: No, the pictures you upload will be moderated, so please expect a couple hours before they can be visible in the public gallery.
42. Q: How can I share my content with other users?
A: The LEGO® LIFE app is the place to share your content with other users and be inspired. You can share content directly in a group (e.g. your latest LEGO® Friends or LEGO® City sets) or through the participation in challenges.
43. Q: Do I need to share the pictures from the challenges I take?
A: No, you can keep them to yourself if you don't want to share them… but an amazing piece of art may be missing if you don't… don't be shy, and show the LEGO® LIFE world your cool creations
44. Q: Why cannot the LEGO® LIFE app take a picture?
A: This may be because you did not give the LEGO® LIFE app access to the camera when you first downloaded it. You can change this by going to Settings Privacy Camera on your device.
45. Q: Can I save albums or pictures I modified in LEGO Life, to My Photos on my device?
A: No, the pictures that you edit (e.g. with stickers) using the LEGO® LIFE app will initially be stored in the app locally in your device. You can also choose to share them with the rest of LEGO® fans, and that way you will be able to access them from any other device.
46. Q: Can I modify or delete my uploaded albums?
A: No, once you have uploaded albums, you will not be able to delete them from the App, but you will always have the possibility of uploading a new album with your latest creation.
47. Q: My album was rejected, how can I make changes and upload it again?
A: You will receive a message from the moderator indicating what was not appropriate in the album you submitted (e.g. you are not allowed to share pictures of real people nor rude or violent content). You can then take a new picture, decorate it again and send it again for review.
48. Q: Can I comment on pictures, videos, apps or products?
A: Yes, once you have accessed the individual item and are logged in with LEGO ID, you should be able to insert a comment. This comment will be moderated, you will not see it posted immediately.
49. Q: Are my comments public?
A: Yes, when a moderator has approved them, everyone can see them
50. Q: What should I do if I see something inappropriate/how do I report an inappropriate post?
A: If you see something inappropriate in the app, you can report it to moderation by tapping on the flag icon on the top right of the picture. You will be able to include a comment describing the reason why you consider it inappropriate.
)Business Questions
Q: What is LEGO® Life?
A: LEGO® Life is a safe and inspirational social network custom-built for LEGO® kids.
Q: Which OS is LEGO® Life available for?
A: The app is designed for iOS and Android.
Q - Can people download a version of the app on windows computers?
A - There is no PC version of the app and a windows mobile OS version will not be released.
Q: Are the iOS and Android versions of the app the same?
A: Yes, despite the different version numbers of iOS and Android, at any point in time, the available apps in the Apple App Store and Google Play Store include the same features.
Q: When will LEGO® Life come out of beta?
A: We’re excited to see how kids interact with LEGO® Life during the beta and will be updating the experience based on the feedback we receive. We expect to launch LEGO® Life in additional territories in 2017 and 2018.
Q: Will the LEGO® Life app be available in other languages?
A: Yes, the LEGO® Life app will be available in additional languages in 2017 – and even more during 2018.
Q: Do I have to pay to use the LEGO® Life app?
A: No, the LEGO® Life app is 100% free
Q: Does the LEGO® Life app have any third party advertisement or in-app purchases?
A: No, the LEGO® Life app does not have any third party advertisement nor in-app purchases
Q: Where can I learn more about LEGO® Life?
A: Additional information is available online at www.LEGO.com/life
Q - Will there be a block for adults to go on the app and will there be a limitation for older users?
A - We are not limiting anything age-wise, if you have a LEGO ID you can use the app. We are promoting that the app is for children younger than 13 but we will not yet put limitations of any kind. We are thinking about identifying the adult users from the younger users.
Q – As an AFOL will content be restricted to me
A – We are not actively stopping AFOLs from joining the experience BUT we are making it clear that the app experience is aimed at kids. We do however want to make sure we have all the save guards in place. We are currently looking at where best to include AFOLs and TFOLs
Q - Will the app have a connection to shop and the CS website?
A - There is a project to have a LEGO shop app so there is no point starting this connection now but it will likely happen in the future. For CS we will still use the normal channels to refer to CS but it might be made easier in the future
Response to all other business questions
We’re very excited for LEGO® Life to be available in beta for our fans in the UK, and we’ll have more information about our plans for LEGO® Life soon.
General Support Questions
1. Q: The LEGO® LIFE app does not start
A: This may be due to any of the following:
• The LEGO® LIFE app has not been properly downloaded - if that is the case, please uninstall and install again
• You are not able to access the internet - please verify your internet connection and try again
• The LEGO® LIFE app may have crashed - please close and re-open
• You are on an unsupported device or it does not match specifications.
2. Q: What are the minimum requirements for Apple devices?
A: The LEGO® LIFE app will work on the following Apple devices:
• iOS version 8.0 or higher
• iPhone 4S or newer
• iPad2 or newer
• 512 MB of RAM
• Touchscreen
• Open GL ES 2.0 Support
3. Q: What are the minimum requirements for Android devices?
A: The LEGO® LIFE app will work on the following Android devices:
• Android version 4.1.0 or higher (API Level: 16 aka Jelly Bean)
• 1024 MB of RAM
• Touchscreen
• Normal screen, HDPI or higher (Minimum 480x800, 240dpi)
• Open GL ES 2.0 Support
4. Q: Can I use the LEGO® LIFE app without internet connection?
A: No, you need an internet connection in order to be able to enjoy the LEGO® LIFE app experience.
5. Q: The LEGO® LIFE app sound is too loud… what can I do?
A: You should adjust the volume on your device. Alternatively, go to your profile, access settings and turn off the music. To access your profile, tap on the minifigure head and then, to edit settings, tap on the icon on the top right hand corner. (Please refer to # 23)
6. Q: I do not hear any sound in the LEGO® LIFE app
A: Try the following:
• Go to your profile (minifigure head) and tap on the icon on the top right hand corner to edit settings. Then select Audio ON.
• If the audio is already ON, check that the Side Switch (the one by the volume buttons) is not activated, or adjust the volume on your device.
7. Q: I cannot find the LEGO® LIFE app on the device
A: Use the search function on your device. If you are still unable to find it, it may have been uninstalled, so just go to the app Store and download the LEGO® LIFE app again.
8. Q: Will my progress be saved if I uninstall the LEGO® LIFE app?
A: Yes, if you have logged in with your LEGO ID, your activities will be saved to your profile, so you will be able to recover it whenever you install the LEGO® LIFE app in another device. However, you may not be able to access your locally saved albums.
Account / Login Questions
9. Q: Can I log on to the LEGO® LIFE app with the same user on different devices?
A: Yes, you can access your account from any device, and all changes made during the session will be saved to your profile as long as you are logged into your account.
10. Q: Can I use the LEGO® LIFE app without logging in with LEGO ID?
A: Yes, you may use the LEGO® LIFE app without logging in with LEGO ID and you will be able to browse through lots of cool LEGO content, see pictures from other LEGO fans and participate in challenges and quizzes. However, you will not be able to like and comment, save your favourite pictures, videos and apps, see the challenges you have signed up for and completed, create and customize your own avatar, share your creations with other LEGO fans around the world, get customized content on the things that you like and become friends with Batman, Master Wu or Olivia.
11. Q: Why do I need to sign in?
A: You need to sign in to get a personalized experience. You will be able to like and comment, save your favourite pictures, videos and apps, see the challenges you have signed up for and completed, create and customize your own avatar, share your creations with other LEGO fans around the world, get customized content on the things that you like and become friends with Batman, Master Wu or Olivia
12. Q - What is the difference between username and display name?
A - Username is the one you will use to login, you can customize this as much as you want. Display Name (or nickname) is the LEGO name that will appear on your comments, photos and also keep you safe! It consists of a randomly generated combination of three words: title, adjective and name, e.g. Mr. Fluffly Pants.
13. Q - If I don't like the display name I have been given randomly, will I be able to change it?
A - You can keep clicking until you are happy with the name. After that there is no way to change it yet
14. Q: How do I create a new account in the LEGO® LIFE app?
A: In the welcome screen, select Login. This will allow you to login if you have a user, or create a new user if you do not have one. You will also be able to login from the settings menu in your profile. To access your profile, tap on the minifigure head and then, to edit settings, tap on the icon on the top right hand corner.
15. Q: Can I modify my username after creating it?
A: No, you are not allowed to modify your username without creating a new account. This would imply losing all progress you have made so far.
16. Q: How do I remove my username from a device that is not mine?
A: You should sign off first, then select your username and press the X next to the user name
17. Q: How can I retrieve my password?
A: Once in the username screen, tap on the Forgot your password and provide your username. You will be able to reset your password.
18. Q: How can I retrieve my username?
A: Once in the username screen, tap on the Forgot your username and provide the email you used during registration.
*** NOTE – you can access other account FAQ here - https://account2.lego.com/en-gb/help/
Menu Options
19. Q: How do I access my profile?
A: To access your profile, tap on the minifigure head on the menu bar on the right side on tablet or in the bottom on phone.
20. Q: How can I access the app settings?
A: In order to access the app settings, you will need to go to your profile first. To do so, tap on the minifigure head on the menu bar on the right side on tablet or in the bottom on phone. Once there, you will find the settings in the top right corner, allowing you to login, log-out, activate/deactivate sounds and see the legal terms
21. Q: What is the bell icon on the menu bar?
A: The bell icon represents the notifications. By tapping on it you will be able to see the pictures, videos and apps that you have liked, know when someone has liked your posts and access the challenges you have signed up for and completed
22. Q: What is the "L" icon on the menu bar?
A: The "L" icon on the menu bar takes you to your personalized LEGO LIFE feed, where you will see lots of cool LEGO content, see pictures from other LEGO fans and available challenges. If you tap on it three times, it will automatically go to the top of the feed.
23. Q: How do I go back to the gallery/browser after accessing one video/article?
A: You should press the "L" icon in the centre of the menu bar, and you can also use the back navigation arrow.
Content Questions
24. Q: How do I find content that I like?
A: In the first screen you will have your personalized LEGO LIFE feed, where you will find lots of cool LEGO content, pictures from other LEGO fans and available challenges. If you are looking for a particular theme (e.g. CITY or ELVES) or posts by a particular character (e.g. Master Wu from NINJAGO or Emma from Friends), tap on the search button on the top of the screen. You will then see a screen where you find LEGO characters and groups that you can click on and see related content. It is important to note that groups not only cover LEGO themes, but also common interests (e.g. vehicles, heroes, news...). You can also make sure to get the latest updates on the things you like by following your favourite LEGO® characters and themes.
25. Q: What are the small pictures under a video or picture?
A: These are called tags, and they allow you to find more things about that topic.
26. Q: How can I save my favourite pictures, stories, videos and products?
A: If you are logged in with your user, you can like them, and thereby add them to your favourites. You can see all your favourites by clicking the heart close to your avatar
27. Q: How do I make sure I always get the latest updates on the things I like?
A: To do that you need to follow the things that you like. For example, if you like CITY, you should access the CITY group (via search functionality) and then press the "+" sign that says follow. That way, you will find lots of cool CITY content in the main screen every time you log in the LEGO® LIFE app. You can also follow characters, like Master Wu, and be updated on everything they are doing, and also your friends, so that you can see their latest creations and comment on them.
28. Q: How do I know the groups or characters that I am following?
A: You can see them in your profile. To access your profile, tap on the minifigure head on the menu bar on the right side on tablet or in the bottom on phone. Once there, click on the picture frame with the two minifigure heads on the right side of your avatar.
29. Q - After you join and select what you are interested in, are you then able to change these preferences?
A - When signing up for the first time you are currently not asked for your interests, you will be automatically following the LEGO Life group. In order to add or remove interests you will just need to follow or unfollow groups.
30. Q - Will users be able to create their own groups or will they all be created by LEGO?
A - For all of 2017 they will all be created by LEGO also by actively monitoring the interest in specific topics and creating new ones. The plan is to allow users to also create groups but this will have to involve heavy moderation so it is going to only happen in the future.
Avatar Questions
31. Q: How do I create an avatar?
A: If you do not have an avatar yet, you can easily create one. Just go to your profile and tap on the pencil icon on the top right side of the avatar. This will open the gallery of avatars, where you will have 10 avatars to choose from and be able to edit them or create one of your own. If you want to create one from scratch, you will first need to select if you want to have a minidoll or minifigure. To do so, tap on the plus "+" sign on either one of the silhouettes under the gallery and a new avatar will be created.
32. Q: How do I modify my avatar?
A: To modify your avatar, just go to your profile and tap on the pencil icon on the top right side of the avatar. You can also tap on the avatar silhouette to access it.
33. Q: What can I modify in my avatar?
A: There are various things that you can modify in your avatar to make it special and unique. You will be able to choose a face, torso and legs, but also put accessories in their hands and more. Just select the one you want to modify, and browse through the options until you find the one that you like most.
34. Q: How many different avatars can I have?
A: You will be able to save a maximum of 20 avatars for you to use. Remember that you can always edit them and make them even cooler.
35. Q: Can I delete an avatar I have created?
A: Yes, you will be able to delete all the new ones you have created, but will not be able to delete the original 10 avatars that you find the first time you access. Remember that you can always edit them and make them even cooler.
36. Q: I already have an avatar in the LEGO® LIFE Meet-Us app. Can I keep it?
A: Yes, you will see your avatar when you access your profile.
UGC Questions
37. Q: What can I upload as a user?
A: As a user you can upload pictures of your creations. You currently cannot upload any other media type.
38. Q: Can I import pictures from other apps?
A: Yes, you will be able to import any pictures you have saved on your phone or tablet.
39. Q - Is the image also saved on the device when you take a picture for a challenge?
A – Pictures taken with the camera functionality of the app are not saved to your device. If you want to keep the picture of your cool creation, you can, however, take a picture with your phone and then use that picture from your gallery.
40. Q - Are you able to upload pictures from your gallery into a challenge and are you able to save a picture you are about to submit for a challenge on your phone before uploading it?
A - You will be able to upload pictures from your gallery in a competition but in order to save pictures you have taken in a challenge on your phone, you will have to save it first to your gallery and then upload it from there.
41. Q: When I upload a picture, is it published immediately?
A: No, the pictures you upload will be moderated, so please expect a couple hours before they can be visible in the public gallery.
42. Q: How can I share my content with other users?
A: The LEGO® LIFE app is the place to share your content with other users and be inspired. You can share content directly in a group (e.g. your latest LEGO® Friends or LEGO® City sets) or through the participation in challenges.
43. Q: Do I need to share the pictures from the challenges I take?
A: No, you can keep them to yourself if you don't want to share them… but an amazing piece of art may be missing if you don't… don't be shy, and show the LEGO® LIFE world your cool creations
44. Q: Why cannot the LEGO® LIFE app take a picture?
A: This may be because you did not give the LEGO® LIFE app access to the camera when you first downloaded it. You can change this by going to Settings Privacy Camera on your device.
45. Q: Can I save albums or pictures I modified in LEGO Life, to My Photos on my device?
A: No, the pictures that you edit (e.g. with stickers) using the LEGO® LIFE app will initially be stored in the app locally in your device. You can also choose to share them with the rest of LEGO® fans, and that way you will be able to access them from any other device.
46. Q: Can I modify or delete my uploaded albums?
A: No, once you have uploaded albums, you will not be able to delete them from the App, but you will always have the possibility of uploading a new album with your latest creation.
47. Q: My album was rejected, how can I make changes and upload it again?
A: You will receive a message from the moderator indicating what was not appropriate in the album you submitted (e.g. you are not allowed to share pictures of real people nor rude or violent content). You can then take a new picture, decorate it again and send it again for review.
48. Q: Can I comment on pictures, videos, apps or products?
A: Yes, once you have accessed the individual item and are logged in with LEGO ID, you should be able to insert a comment. This comment will be moderated, you will not see it posted immediately.
49. Q: Are my comments public?
A: Yes, when a moderator has approved them, everyone can see them
50. Q: What should I do if I see something inappropriate/how do I report an inappropriate post?
A: If you see something inappropriate in the app, you can report it to moderation by tapping on the flag icon on the top right of the picture. You will be able to include a comment describing the reason why you consider it inappropriate.
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Re: [PRESS RELEASE] LEGO® Life, uma rede social segura para crianças
A LEGO também anda com uma diarreia de sites e plataformas novas agora que ai jesus ... 
Re: [PRESS RELEASE] LEGO® Life, uma rede social segura para crianças
Desconfio que anda a tentar manter o interesse dos miúdos por LEGO quando crescem, para não se desinteressarem de LEGO, entrarem em dark age, e deixarem de pedir LEGO aos pais.
Re: [PRESS RELEASE] LEGO® Life, uma rede social segura para crianças
[quote="AVCampos"]
Desconfio que anda a tentar manter o interesse dos miúdos por LEGO quando crescem, para não se desinteressarem de LEGO, entrarem em dark age, e deixarem de pedir LEGO aos pais.
[/quote]
Nesse sentido deviam apostar noutras áreas como
- a saúde para promover o prolongamento da vida útil dos actuais AFOL
- seguros de vida e planos poupança e reforma para manter as condições financeiras dos actuais AFOL
- centros de dia e projectos residenciais para AFOL's reformados poderem continuar a gastar parte da sua reforma no seu novo e imenso tempo livre, com excursões regulares a Billund ou à loja LEGO mais próxima
- do anterior: uma nova linha geriátrica paralela ao DUPLO, segura, fácil de montar, com instruções com desenhos grandes e fáceis de ler
Desconfio que anda a tentar manter o interesse dos miúdos por LEGO quando crescem, para não se desinteressarem de LEGO, entrarem em dark age, e deixarem de pedir LEGO aos pais.
[/quote]
Nesse sentido deviam apostar noutras áreas como
- a saúde para promover o prolongamento da vida útil dos actuais AFOL
- seguros de vida e planos poupança e reforma para manter as condições financeiras dos actuais AFOL
- centros de dia e projectos residenciais para AFOL's reformados poderem continuar a gastar parte da sua reforma no seu novo e imenso tempo livre, com excursões regulares a Billund ou à loja LEGO mais próxima
- do anterior: uma nova linha geriátrica paralela ao DUPLO, segura, fácil de montar, com instruções com desenhos grandes e fáceis de ler
Jorge Pereira
«De génio, criança e louco... porquê só 1 pouco?»
«De génio, criança e louco... porquê só 1 pouco?»
