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What is the correct way of using the LEGO brand name & trademark in personal & non-commercial projects?

Our copyright materials, such as brand names and trademarks, can be used for personal and non-commercial projects or activities. Please be sure to spell the brand name "LEGO" in capital letters and use it as an adjective and not a noun. For example you should write "Models built of LEGO bricks" and not "Models built of Lego".

The first time you use the word "LEGO" it should be followed by the "®" symbol for registered trademark. Please note that we can't grant permission to use the red LEGO logo. For more information on this issue, please consult our Fair Play policy which can be found on our website at www.lego.com/info/fairplay.asp.

AVCampos Escreveu: Boa, Jorge! Tenho é a reclamação do costume a fazer aos jornalistas:
[glow=red,2,300]"Os LEGOS"? "Os LEGOS"?!?!?!... ARRRGH!!!![/glow]

Xôs jornalistas, vão faxavôr a esta página, escolham "LEGO Company" e "Corporate Information", e abram a pergunta "What is the correct way of using the LEGO brand name & trademark in personal & non-commercial projects?"! Para terem menos trabalho, transcrevo aqui a pergunta e a resposta:

What is the correct way of using the LEGO brand name & trademark in personal & non-commercial projects?

Our copyright materials, such as brand names and trademarks, can be used for personal and non-commercial projects or activities. Please be sure to spell the brand name "LEGO" in capital letters and use it as an adjective and not a noun. For example you should write "Models built of LEGO bricks" and not "Models built of Lego".

The first time you use the word "LEGO" it should be followed by the "®" symbol for registered trademark. Please note that we can't grant permission to use the red LEGO logo. For more information on this issue, please consult our Fair Play policy which can be found on our website at www.lego.com/info/fairplay.asp.