PLUG

Já me foi dito que uma das razões que leva a Lego a nãof azer sets "militares" é o facto de não querer representar brinquedos violentos. Mas então não podem fazer umas viaturas da IIGM ou cenas assim? Afinal já fizeram um Sopwith Camel da IGM e os sets Star Wars não são propriamente pacificos. Qual é a lógica?

Este documento, apesar de antigo, poderá esclarecer-te.

Este tópico foi abordado pelos embaixadores e respostas da LEGO, através do Keith Serverson, vieram explicar algumas coisas.

[quote="Keith Severson 14/04/14"]
TLG does take creative approaches to introduce safe conflict into the products. It is a well known fact that children (specifically boys) experience and respond to different types of conflict in order to express and explore themselves. They get these experience through physical and digital products.

TLG does strongly believe in ensuring that if we introduce a conflict situation into a set that it does not become too serious or realistic, and I personally believe we do a good job of this.

The “realism of the conflict” is often interpretted by the consumers based on their upbringing and real life experiences and surroundings. A person in USA may perceive this an very unrealistic/fantasy versus a person from Denmark or China, people have a very different perception on conflict.

In this example some may say any vehicle with a track is perceived as a tank/”vehicle of war”. Some however when they first see a track vehicle may think of a construction vehicle, or a snow vehicle.

In regards to superheroes line, again TLG balances the fantasy conflict and the realistic conflict which happen in the movies. This is where we take a careful approach to only introduce weapons which only have a important reference and people need to relate to have the best experience with the product. Example would be Hawkeye in set 6868, people could not fully connect with the minifigure without him having his bow.

It is a complicated matter, however knowing the process we take in TLG in developing product we take special care that each product is well test and the type of conflict introduced is appropriate.
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[quote="Christophe Siquet 14/04/14"]
Thank you for the answer Keith.
I actually find very interesting trying to understand this kind of decision making from TLG.
Some hints on that aspect could help greatly designing creations for Cuusoo for example - acceptable design vs refused because of violence design.

So could you please comment on this situation where I compare 2 TLG-owned themes (I do not consider licensed themes):
As far as I remember (I might be mistaken), I have never seen the policemen of the City theme with a handgun or other kind of weaponry.
However, the Western theme (6764 - Sheriff's Lock-Up for example) in 2002 had plenty of firearms.
Those 2 themes present a 'officers of the law vs bandits' situation but only one of them has weapons included.
What would be the motive for this deci
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[quote="Keith Severson 15/04/14"]
Hello Christophe,

To answer your questions about the western theme, there are a couple points on why we have taken the decision with old fashion guns.

To Start, in reference to a current police set, the "cops and robber"'s theme is about a chase.  A bad guy does something wrong and the cop chases after him to arrest him.  In most countries, the use of weapons are not required to capture the robber, however handcuffs is a very symbolic item which indicates a bad person is caught and all kids know a cop carries them.  I the many of countries in the world cops regularly carry the handcuffs on thier belt, but not a gun.
The western theme also has something of a cultural element, mostly focused in the USA.  Kids read and watch TV which about the wild west and a firearm is always at the core.  This is the replacement to handcuffs.  Children cannot related to the western theme and play experience without a firearm.  Not to mention the firearms we do introduce are "old fashion" meaning you do not find them in today's current households or on TV.  We do test this carefully, and if we introduce the firearm then we make sure the story to the set takes a less aggressive approach.

Also another example you can wonder about the CASTLE theme.  We do have weapons within this theme as well, however without the weapons kids would have a difficult time understanding the theme, story and conflict play within the set.

I think this is an important topic as it is something we get asked by parents and media often, and I am sure Ambaasadors get asked as well.

Thanks
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